Safety... At What Cost?
Digital Angel Rollout Announced
PALM BEACH, Fla.--(BUSINESS WIRE)--Nov. 7, 2001-- Rollout leverages first-mover advantage in estimated $70 billion market Applied Digital Solutions, Inc. (Nasdaq: ADSX.Q) announced today that its wholly owned subsidiary, Digital Angel Corporation, has selected Monday, November 26 as its official launch date for Digital Angel (TM), the first-ever combination of advanced biosensor technology and Web-enabled wireless telecommunications linked to GlobalPositioning (GPS).
Initial marketing campaigns will focus on South Florida, with its high concentration of favorable demographic groups.
Richard J. Sullivan, Chairman and CEO of Applied Digital Solutions, commented on the launch: "On Monday, November 26th, the world will become just a little bit safer with the much anticipated launch of Digital Angel products. We are very excited to deliver Digital Angel's unique Personal Safeguard Technology to an eager marketplace and to enhance our first-mover advantage in a $70 billion market. In addition to our initial marketing campaign, we will begin product delivery to our Digital Angel.net pre-registration subscribers. Upon completion of this regional rollout and a thorough evaluation of new subscriber demographics and characteristics, we will extend the rollout into additional markets nationwide."
Mr. Sullivan continued: "The announcement of this product release date, combined with our recently announced merger of Digital Angel with Medical Advisory Systems (AMEX: DOC.A), sends a very clear message to advanced technology investors. Applied Digital is determined to identify and develop advanced digital technologies that improve quality of life. Our Thermo Life(TM) body heat generator is another example. Once commercially viable, these technologies will be merged with a management team and operating platform from a complementary company in order to enhance Applied Digital Solutions shareholder value through direct financialcontribution and indirect investment gains. In each case, we will determine the most effective means of delivering equity participation to our shareholders."
About Digital Angel (TM)
Digital Angel represents the first-ever combination of advanced biosensor technology and Web-enabled wireless telecommunications linked to Global Positioning Systems (GPS). By utilizing advanced biosensor capabilities, Digital Angel will be able to monitor key body functions - such as temperature and pulse - and transmit that data, along with accurate location information, to a ground station or monitoring facility. Applied Digital Solutions is exploring a wide range of potential applications for Digital Angel, including:
Digital Angel Corporation has announced a proposed merger with Medical Advisory Systems. For more information on Digital Angel, visit www.digitalangel.net.
About Medical Advisory Systems
Medical Advisory Systems, Inc. is a global leader in telemedicine that has operated a 24/7, physician-staffed call center in Owings, MD for nearly 20 years. Through a worldwide telecommunications network, MAS provides health care to ships-at-sea and other remote locations, one-on-one "chats" with a physician via the Internet or telephone, as well as medical and non-medical services for the travel industry. MAS owns a 12% equity interest in Paris-based CORIS Group, which provides it with the ability to offer its services in over 30 countries worldwide. For additional information, visit www.mas1.com.
About Applied Digital Solutions, Inc.
Applied Digital Solutions is an advanced digital technology development company that focuses on a range of early warning alert, miniaturized power sources and security monitoring systems combined with the comprehensive data management services required to support them. Through its Advanced Wireless unit, the Company specializes in security-related data collection, value-added data intelligence and complex data delivery systems for a wide variety of end users including commercial operations, government agencies and consumers. For more information, visit the company's website at http://www.adsx.com. Statements about the Company's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are `forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Litigation Reform Act of 1995. The Company intends that such forward-looking statements involve risks and uncertainties and are subject to change at any time, and the Company's actual results could differ materially from expected results. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. --30--mh/ch*
Investor: Robert Jackson, 561/805-8042
Media: Matthew Cossolotto, 914/245-9721
KEYWORD: FLORIDA INDUSTRY KEYWORD: BIOTECHNOLOGY COMPUTERS/ELECTRONICS INTERNET MEDICAL DEVICES TELECOMMUNICATIONS SOURCE: Applied Digital Solutions, Inc.
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